Are you at the top right? Why is it necessary that you should monitor the SERP through SERPStream? Well, the internet is a global marketplace. It is a place where someone out there often looks for a way to implement the next best thing. Leaving behind the fact that competition is the hallmark of a very good business. You should be doing it, and once you get to the top, you should be waiting for the competition. Relaxing on your laurels will put you in the fast lane to falling behind. Staying on top of your competition’s game gives you time to continually find new and creative ways to keep traffic interested in what you have to offer them.

Know your goals

So many websites get so caught up in their SERP rating that they lose sight of what their own goals really are. Being the best is not needed if it is in an area that is not actively engaged in. the only way to reach success as a website and even as a business is to know what you’re in the game for, to begin with.  Do not push aside your pursuits in the bid to get to the top. The SERP is a great tool, but it can’t always save you from misguided needs.

One thing about SERPs and the algorithms used by Google to determine page ranks of every websites is that you really do not know what these changes are, which is why it is important to monitor it closely. But how can you do that when most of the time Google doesn’t announce them? Here are the following tools that many professionals working in the field of SEO love to use when they monitor their website’s page ranks.

Moz Pro

If you are looking for a solution that has everything in it, this is the best option. This comes with robust analytics that will help you track down all the things being searched, content and the social media. It also offers research tools that provides you the ability to analyze your own competitors through brand mentions, profiles and a whole lot more. Lastly, Moz Pro also provides insights on how to optimize your website better. This tool is a bit pricey, but if you are investing to your business, this is worth of its value.

Advanced Web Ranking

In order to gain valuable insights and improve your rank in the search engine, this is a must have tool. It will track the rank of your site, monitor competitors, view the local rankings and even monitor the unlimited keywords as well. It is even capable of creating branded SEO reports wherein it uses the tools collection. This is available in a desktop tool and a web app to provide greater flexibility.


This was designed for SEO professionals, making more sense as it was developed by the people working in the same industry. This tool provides its service by collecting SERP data from more than 106 million keywoards from different websites all over the web. It enables them to offer the most accurate information of organic search positions, landing URLs, CPC and many more.

Screaming Frog SEO Spider Tool

This tool is easy to use, not to mention very straightforward, too. These are the traits making this tool a very good pick. It is a desktop app that is lightweight, thus it doesn’t eat up much on the system while it takes information or data from crawling website links, apps, images, CSS and a whole lot more. This tool will help you spot on the issues on site and is even perfect for bigger sites wherein manual audit is no longer achievable.


If you want to keep tabs on the local SEO, this is the tool you must use. It comes with everything that you need for keeping tabs especially on how you are doing locally such as the citation finder, rank tracker, conversion tracker and link prospector. It also provides a generator for making handouts making it simple for the customers to leave their reviews or testimonials. As the algorithm of Google is constantly changing, the local SEO is growing every day as important as it is, meaning that the value of this tool is increasing as well.